Our Listeners:
All 189 000 of our listeners are clearly giving us the thumbs up:
• They are loyal and engaging with 65% listening exclusively to Smile 90.4FM
• Our listeners, on average, listen for 1h49min per day
• 39% engage with us on Facebook
• 84% of our listeners are in the SEM 8–10 category; 78% in the LSM 9–10 category
• 39% English, 58% Afrikaans
• 72% age 35+ years